What Is Pay Per Click Advertising?
Pay per click search engine advertising (also called pay per placement, ppc or pay for ranking) gives you the opportunity to list your site at the top of the search engine results based on keywords that are relevant to your site.
#1) You choose the keywords or key phrases that potential customers would use to find your website.
#2) Then you bid on those keywords. You bid on how much you would be willing to pay for each click to your website for that keyword or keyphrase.
The top bidder for a keyword then gets their website in the #1 spot in the search engine results for that keyword (the next top bidder gets the #2 placement for that keyword, the next highest bidder gets the #3 placement...)
#3) You only pay when someone actually does a search for that keyword, sees your website ad and clicks through to your website (hence the term 'pay per click')
You don't pay just to have people see your website ad - you only pay when the click through and visit your website.
Where Will my Website be Listed When I Use Pay Per Click Advertising?
The pay per click market is changing rapidly but as of this writing, most pay per click search engines distribute your website ad across several different search engines or directories.
For example, Overture (Yahoo Search) distributes their results to search engines like: Yahoo, Altavista, All the Web, CNN, Infospace, MSN and more.
Each pay per click search engine has their own distribution network, which is something you want to look at when deciding on which pay per click search engine to go with (you can go with more than one of course!).
Pay Per Click Advantages:
There are several major advantages to pay per click advertising over 'organic search engine optimization' (trying to get your website ranked in the regular search engine results).
- You can start receiving traffic (and making sales) FAST
- You don't have to figure out the mind-bending ways of the almighty search engines
- You have control over spending and can glean information about your potential customers so that you can use this to make your business even MORE profitable.
To sum it all up, pay per click advertising is an incredible opportunity to optimize your web sales and increase your traffic.
It can also be used as a secondary traffic strategy in addition to organic search engine optimization.
This website is dedicated to helping your succeed in your pay-per-click campaign. Thanks for visiting and enjoy!
Example:
If your website sells chocolate truffles - you might want to bid on the key phrase 'chocolate truffles'.
Let's say that in order to be in the top position for the keyphrase "chocolate truffes", you must bid $0.05 per click. So you bid for top position by bidding $0.05 per click for "chocolate truffles".
This means that your website and description will appear as the #1 result a searcher sees when they type in "chocolate truffles".
This top position increases the odds that the searcher will click on your link, go to your website and make a purchase.
Disclaimer: Pay Per Click Advertising is an information and opinion-based website, offering links to associate partners. It is not responsible for processing or fulfillment of orders, warranties, returns or any other matters relating to the products or services on offer at the advertisers sites. We give no guarantees, warranties or representations, implied or otherwise, for the content or accuracy of these advertiser sites. Before making any purchase, check the advertisers sites for all details, terms and conditions and enquiries
Copyright www.PayPerClickAdvertising.homestead.com All Rights Reserved
