Here are 4 major advantages to advertising using PPC engines:
#1) Start receiving traffic (and making sales) FAST.
Once you sign up for a payperclick account - you have to wait anywhere from a couple of minutes or a couple of days before you can start bidding on keywords and receiving traffic.
Contrast this with waiting for several MONTHS for a search engine to index your site normally and you can see that paying for placement can get you up and running extremely quickly - which means you don't have to wait to start making sales from your website!
#2) You don't have to figure out the mind-bending ways of the almighty search engines.
If you've ever tried to optimize your website to get a high ranking on the search engines you'll know just how frustrating and time-consuming this can be.
Nobody knows exactly what it is search engines use to decide on how to rank their results (this is called the search engine algorithm). So nobody can tell you exactly how to get top results in organic search engine results (organic as opposed to payperclick results).
You'll have to try various combinations and then wait (months) for the search engine to update it's results to see if you're website has climbed up or down in the search results.
Not only are you wasting your valuable time trying to figure out the search engine's algorithm - but you're also wasting money. You're not getting sales from your website - which is money that you could have made but didn't.
Plus, with search engine algorithms changing all the time you could get a top spot with the right optimization methods one day and then completely drop off the face of the earth the next.
(Take it from a victim of the Google updates of 2004 - it's not fun to see web sales suddenly STOP)
Paying for placement is a simple way to get STEADY, CONTROLLED, PREQUALIFED traffic without going crazy trying to figure out just what it is the search engines are looking for.
#3) You can actually make MORE money using payperclick advertising than with organic search engine results.
How? With organic search engine results you're never exactly sure where your website will pop up.
So using our Chocolate truffle example from the main page, let's say you sell chocolate truffles online via your website. Let's say that you do your SEO homework and your website gets indexed and ranked highly - but not for 2 words ('chocolate truffle') just one: 'truffle'.
So you get a high ranking but the majority of people searching for 'truffle' are looking for information about the mushroom (That's a simplistic example but you get the idea).
You've just spent all your time (and time is money) getting a high ranking for a useless keyword that doesn't bring in the potential customers you want.
With payper click ads you can actually target your 'perfect' customer by bidding on the right keyphrases AND writing a qualifying description so that they know exactly your website will do for them.
This not only saves you money but it allows you to increase your conversion rate.
#4) You can test results, gathering valuable information about potential customers to make your business even more profitable.
You control your website title and description that people see on the search results. By changing and testing these two variables you can then see if one description (or title) pulls in more paying customers than another description (or title).
You also have control over the amount of money that you want to spend.
Most pay perclick search engines will let you turn your listings 'on' or 'off' (active or non-active) so that you can control when they appear. (So if you never make any sales on a Friday for example, you don't have to be advertising on the ppc search engine at that time).
You also decide the amount you want to pay per click (your bid). Whether you want to spend five cents per click or 2 dollars per click (not advised by the way) it's up to you.
To sum it all up:
Payperclick ads are an incredible opportunity to optimize your web sales and increase your traffic.
They can also be used as a secondary traffic strategy in addition to organic search engine optimization (for example, while you're waiting 6 months to get out of the Google sandbox).
They can also be used as a marketing tool to target your perfect customer and blow your competition out of the water.
**There's just one catch**
You have to know how to do it right.
Running a pay perclick campaign can cost you a lot of money if you don't know how to do it properly. Many pay per click newbies do the following:
- They sign up with a ppc search engine and start their pay per click campaign.
- They get lots of traffic, lots of clicks and pay lots of money.
- They don't make one sale.
That's not how it should go
You can get a load of traffic and make lots sales by paying for placement. I have several websites that ONLY receive payperclick traffic and they make sales on a consistent basis.
But the problem is that you have to know what you're doing. Otherwise you'll be throwing a lot of money down the drain.
If you're serious about getting targeted traffic and skyrocketing your web sales then you can become an expert on payperclick advertising with a little time and effort.
The options are there so you can easily take advantage of the payper click phenomenon while it's stil new and leave your competitors scrambling to catch up. Good luck!
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