The most successful approach involves having many listings across many engines, and monitoring the performance of every listing. That's where pay per click management come in.
These services and/or software expertly manage your pay per click campaign and help you to optimize your pay per click results by:
- generating keywords
- monitoring your bids and helping you get the top positions over competitors
- closing bid gaps to save you hundreds of advertising dollars
- targeting which keywords/phrases bring in the most sales
- tracking ROI across pay per click search engines
and more.
Why would you need to manage a ppc campaign?
Because pay per click listings can be competitive - very competitive. It's common to see bids of $1-$5 for first position for popular keywords, and pay-per-click advertisers often update bids many times a day.
You could easily find yourself in 4th position with a bid of $1.23, while 3, 2 and 1 are $1.24, $1.25 and $1.26 respectively. For 4 cents more, you could be in first position. You could also decide that you are happy in 4th position, but you only need to bid $0.75 to stay ahead of the 5th listing.
If you don't stay on top of your listings, you will inevitably pay more than you need to for the same results. And if you don't track your listings, you'll never know which keywords and ppc search engines bring in the most sales.
Pay per click management services and software allow you to maximize and monitor your ppc campaigns. They are like a contract worker strictly dedicated to optimizing your ppc advertising results 24 hours a day, 7 days a week.
Some of the best management programs are:
AdWatcher is an all-in-one tool that helps you manage your online advertising, track your Return on Investment (ROI), and monitor your ad campaigns for fraudulent activity.
It helps you manage all of your search engine, banner, newsletter, and even offline ads in one place. You can perform split-run (A-B) tests and find out which landing pages convert best. You can customize your reports to give you only the information you need - ranging from clicks, actions, sales, profit, ROI, and more.
It also tracks your return on investment from advertising campaigns and pinpoints the 20% of ads that earn you 80% of your revenue
Plus if you're worried about click fraud, Adwatcher monitors and helps you eliminate fraud, flagging abnormally high click numbers and notifying you immediately.
It also includes free setup, 24/7 tech support and a 3-way risk free guarantee. It's also the cheapest service and our vote for the best value out there.
Adwatcher is currently offering a 30 day test drive for only $9.95.
A monthly service that lets you control your search engine marketing bidding parameters across 40 pay-per-click search engines – all through one easy-to-use interface.
Atlas OnePoint also includes ROI (return on investment) tracking to help you get the most value from your advertising money, Rules-Based Bidding to allow you to strategically manage your bids, and the Keyword MasterList to make it easier to manage many listings across many engines.
One of the best benefits to Atlas OnePoint is that it allows you to track conversion per keyword per position per search engine.
So you can then increase revenue by driving more sales from the places and keywords that have proven to work. You can also save advertising dollars by eliminating search positions, keywords, or even ppc search engines that don't result in sales.
Atlas OnePoint monitors pay per click results across the largest section of PPC Engines:
BlowSearch 
Overture Australia
Overture Australia BrainFox Overture Austria
Overture Austria Enhance (ah-ha) Overture Denmark
Overture Denmark ePilot Overture Finland
Overture Finland Espotting France Overture France
Overture France Espotting Germany Overture Germany
Overture Germany Espotting Italy Overture Italy
Overture Italy Espotting Spain Overture Netherlands
Overture Netherlands Espotting UK Overture Norway
Overture Norway FindWhat Overture Spain
Overture Spain Google Overture Sweden
Overture Sweden Kanoodle Overture Switzerland
Overture Switzerland LookSmart Overture UK
Overture UK Mirago DE Search123
Search123 Mirago FR SearchFeed
SearchFeed Mirago UK Turbo10
Turbo10 myGeek Xuppa
Xuppa Overture
Although a little pricey, Atlas Onepoint is one of the best management services out there. And if you're a large company or have a lot of keywords, it is well worth the investment.
Regardless of which pay per click management service you choose, realize that you are already ahead of the curve by tracking and managing your pay per click results. If you're serious about succeeding online pay per click management is a must!
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