I have several websites that ONLY receive pay per click traffic and they make sales on a consistent basis.
The key is that you have to know what you’re doing. With that in mind here are 3 quick tips to help you get maximum return on investment from your pay per click dollars:
- Tip #1: Pull Them In With An Attention-Getting, Optimized Title
Your web site title is the first thing the searcher sees. Make sure it matches what your web site offers or else you'll tick your searchers off - and that's not a good way to start a potential customer relationship!
(How many times have you been looking for something and clicked on a title only to find a porn site or a get-out-of-debt-fast site...talk about bad Internet etiquette!)
Also, try to put the most relevant, popular keywords in the title. Titles with keywords in them have been proven to get up to 50% more click-throughs.
If you can, write a title that lists a benefit to the customer or evokes curiosity. Titles with benefits will pull more clicks than stale, factual titles.
For example, “Shed Pounds Fast With Celebrity Diet Secrets” will always beat “The Diets Of Famous People”. One lists a benefit while evoking curiosity – the second just evokes minor curiosity.
Test different titles and see which ones pull a higher click through rate. You'll eventually find one or two titles that pull in the most clicks (as well as the most sales) and you'll probably want to stick with those.
- Tip #2: Use Your Description to Pre-qualify and Pre-sell
If the searcher gets past the title to the description you're doing well...now you have to hook them with your description. Again, make sure the description elaborates on the title and tells your searcher EXACTLY what they can expect.
This is also a way you can further 'pre-qualify' your traffic. You don't want to spend money on people who don't fit your perfect customer criteria so be as specific as possible about what your website offers them.
For example, don't just say "A website that sells a variety of cheesecakes" Pre-sell and pre-quality your traffic with a description like:
"Gourmet New York Specialty cheesecakes sold exclusively online. From Chocolate Brownie Cheesecake to Bailey's Irish Cream Cheesecake. Check out our online catalogue if you want to serve your guests something heavenly!"
Makes your mouth water already doesn't it? And chances are that someone only looking for a free cheesecake recipe won't click on your ad, so you've pre-qualified your traffic. By using your description to pre-qualify AND pre-sell, your conversion rate will go through the roof!
- Tip #3: Think 'Niche' with your keywords
Unless you are Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on the word "diet". That's ok - you don't have to.
Think niche with your keywords and choose a lot of low volume (less than 1000 searches a month) search terms. By doing this, you can pick up a range of more specific keywords that probably have very little competition (for example, what about “heart healthy diet”?).
Also, remember to get the misspellings people commonly use also. That’s another area where there is rarely any competition for the click.
So those are 3 tips to get the most from your pay per click efforts. By grabbing customers with an attention getting title, pre-qualifying them with a detailed description and choosing niche keywords, you’re guaranteed to get a truckload of ready-to-buy, targetted traffic.
Here’s to your online success!
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